Every batch, traceable back to the ingredients that went into it.
Sasha Treat is produced to the Australian Standard for the Manufacturing and Marketing of Pet Food, AS 5812:2017 — the same benchmark the country’s largest pet food makers hold themselves to. Here’s exactly what that means, in plain terms.
Questions about a specific batch or ingredient? info@sashatreats.com

Made in Brisbane
AS 5812:2017
Batched Traced
What AS 5812:2017 actually covers
AS 5812:2017 is Australia’s national standard for manufactured pet food. It sets out how ingredients should be sourced and stored, how food should be processed and packed, what a label has to say, and how a business would trace and recall a batch if it ever needed to. It applies to every pet food maker in the country — from national brands to a home kitchen in Brisbane.
Unlike human food law, the standard is voluntary — there’s no inspector who checks a box. That’s exactly why we chose to hold ourselves to it: it’s the difference between “homemade” as a shortcut and “homemade” as a genuine standard of care.
How every cookie and cake meets the standard
Ingredient sourcing
Every supplier is recorded — where the chicken, flour and vegetables come from, and confirmation each is fit for pets before it enters our kitchen.
Batch coding
Every run gets a batch number and bake date, so any question about a specific pack can be traced straight back to it.
Honest claims
“Preservative-free,” “natural” and every ingredient name on our labels reflects exactly what’s in the product — nothing overstated.
Baking & hygiene controls
Baking temperatures and times are logged for every batch, in a kitchen kept to the same hygiene routine each time.
Tested shelf life
Because nothing artificial is added to extend it, every product’s best-before date comes from real freshness testing, not a guess.
A recall plan on paper
A written procedure for tracing and contacting customers by batch, kept ready even though we’ve never had to use it.
What you'll find on every label
- A clear "pet food only" statement, so there's never confusion about what it's made for
- A full ingredient list, in order of quantity
- Typical protein and fat content
- Net weight and a best-before date backed by our own shelf-life testing
- A batch code, so any pack can be traced back to its bake day
- Feeding guidance by dog size
Bone Shaped Cookie
